The Idea

Failure is inevitable. Wasting it isn't.

Failure may be unavoidable on the road to success — but not all failures lead there. Most people set themselves up for one slow, colossal, expensive failure. The winners do the opposite: they engineer many small, fast, cheap failures, learn from each, and cut the downside before it can hurt them.

Hurry Up and Fail breaks down dozens of real failure stories to show you how to do exactly that — so that, like the phoenix on the cover, your success can rise straight out of the ashes.

What you'll learn

Dozens of lessons for failing your way up.

  • Craft many small failures to speed up your learning — instead of setting yourself up for one catastrophic one.
  • Fail faster and cheaper — and eliminate the downside so a setback can never take you out.
  • Overcome the fear of failure that quietly holds you back from your greatest life.
  • Anticipate the causes of failure before they hit — and see them coming a mile off.
  • Pivot from failure to success — and find the magic formula hidden in the wheat among the chaff.
In good company

The famous blunders inside.

You'll dig into the failures behind some of the biggest names in business — woven together with Dave's own hard-won stories.

Richard Branson
Elon Musk
Sara Blakely
…and Dave Mason
About the book

Dave Mason's mission is Learn, Grow, Teach — and for years, his own fear of failure was the biggest block to living it.

So he set out to study failure itself: why it holds us back, and how to make it work for us. Hurry Up and Fail is the result — dozens of practical lessons, with his own hard-won stories woven in among the famous ones.

Ways to read it

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The print edition, shipped by Amazon. One to keep, mark up, and lend.

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